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Faculty of Computing and Information Technology
Document Details
Document Type
:
Article In Journal
Document Title
:
The Effects of Data Mining in ERP-CRM Model – A Case Study of MADAR
أثر التنقيب عن البيانات على نموذج تخطيط موارد المؤسسات ونموذج إدارة العلاقات مع العملاء – دراسة حالية لمشروع النظام المالي والإداري (مدار MADAR)
Subject
:
ERP
Document Language
:
English
Abstract
:
As Enterprise Resource Planning (ERP) implementation has become more popular and suitable for every business organization, it has become a essential factor for the success of a business. This paper shows the best integration of ERP with Customer Relationship Management (CRM). Data Mining is overwhelming the integration in this model by giving support for applying best algorithm to make the successful result. This model has three major parts, outer view-CRM, inner view-ERP and knowledge discovery view. The CRM collects the customer’s queries, EPR analyze and integrate the data and the knowledge discovery gave predictions and advises for the betterment of an organization. For the practical implementation of presented model, we use MADAR data and implemented Apriori Algorithm on it. Then the new rules and patterns suggested for the organization which helps the organization for solving the problem of customers in future correspondence
ISSN
:
1109-2750
Journal Name
:
WSEAS TRANSACTIONS on COMPUTERS
Volume
:
8
Issue Number
:
5
Publishing Year
:
1430 AH
2009 AD
Article Type
:
Article
Added Date
:
Monday, June 25, 2012
Researchers
Researcher Name (Arabic)
Researcher Name (English)
Researcher Type
Dr Grade
Email
Abdullah Al- Mudimig
Al- Mudimig, Abdullah
Investigator
Farrukh Saleem
Saleem, Farrukh
Researcher
farrukh800@yahoo.com
Zahid ullah
ullah, Zahid
Researcher
Files
File Name
Type
Description
33783.pdf
pdf
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